ABOUT
SERENITÉ JONES
Founder. Innovator. Entrepreneur. Visionary
I'm Serenité Jones-entrepreneur, beauty innovator, and the founder of Serenité Jones Enterprise. My journey began in the salon, where I learned that beauty is more than what you see, it's how it makes you feel. That passion evolved into a mission to create high performance beauty products, elevated experiences, and opportunities that empower women to look good, feel confident, and grow boldly in purpose.
This is more than business this is Legacy in motion!
Serenité Jones
SERENITÉ salon
Branding
The Foundation
For over 25 years Serenité Salon has been the heart of my journey, it's where I mastered my craft, built lasting relationships, and created a space where women feel seen, valued and beautiful. The salon will always be where it all began and continues to inspire everything we do.
SULTRY PUCKERS
The Brand
Born from a passion for Innovation and a deep understanding of real women's needs, Sultry Puckers delivers bold, luxurious ,lip products that perform.
We don't follow Trends We create Solutions
Innovation
Created. Patented. Purposeful
We don't just make beauty products- we innovate. Every formula, every tool, every experience is designed with intention, backed by research and inspired by real women
Consulting
SJE
HEADQUARTERS
The Vision
More than a building a destination, the future home of SJE and all of our Brands, services, and experiences coming together in one iconic place for beauty ,business, and community!
Our journey so far
1999+
SERENITÉ SALON
Built a thriving salon experience, rooted in trust transformation and excellence
2021
Flip innovation
Introduced Flip, our patent -pending, dual ended, lip system that changed the game
2019
Sultry Puckers
The birth of a beauty brand created to solve problems and celebrate every shade of beauty
The Future
SJE HEADQUARTERS
Building a multi-brand beauty and lifestyle campus that will inspire Generations
2021
Flip innovation
We are building an ecosystem of Brands experiences and opportunities that Empower women and Elevate the beauty industry
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SJE Headquarters Campus opening soon
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Beauty education and mentorship programs
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Expanded Sultry Puckers Collections
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Retail and experiential Beauty Concepts
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Community initiatives for women entrepreneurs
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Continued Innovation through patents and proprietary Solutions
